As an affiliate marketer, especially if you work with Forex, getting people to visit your site isn’t enough. They have to do something. Your landing page should be laser-focused on conversions and give visitors what they are looking for. Optimize your landing pages so that people will want to click on them and sign up. If you follow these 6 tips, your landing pages will help you earn more money from Forex affiliate programs.
Focused Text
Text on landing pages should be clear, to the point, and sharp. There should be no room for nonsense. Use blogs to talk about things. Every part of the landing page should encourage the visitor to do something.
The text on the landing page should meet expectations. If the visitor clicked on the link because they wanted to sign up for the services of your partner broker, they should only see the form to sign up. Instead of a long description, it’s better to use short bullet points that list features and benefits.
Once a possible lead is interested, could you not give them too much information? Say as little as possible about your partner broker’s services while giving them all the information they need to take action.
Search Engine Optimization
You can’t get people to buy anything until they find your landing page. If your text is SEO-optimized, this will happen. This means using keywords in your written content that are most similar to the search terms people use when looking for services offered by your partner broker.
When used correctly, long-tail keywords will bring you more traffic. This means you need to do SEO research to find the search terms or keywords that people often use. Using these keyword phrases in your social media posts, blogs, and landing pages will help potential leads find their way to your call to action.
SEO research and implementation is not a one-time job; it needs to be done repeatedly. Research new keywords regularly and change your written content to reflect these changes. This will keep your text up-to-date, optimized, and ready to draw in visitors and get them to buy.
User-Friendly Design
The format of an affiliate marketing landing page should be simple and easy to use, and the text should be clear and to the point. The format should be geared toward helping the customer get to where they want to go (your forex affiliate link). This means putting headings, tabs, and affiliate links in a way that answers the following questions:
- How will this broker help me get to where I want to be in trading?
- How reliable is this broker?
- Does this broker provide help and tools that will help me trade better?
Don’t just try to answer these questions with words. Instead, use a good affiliate marketing web design to show how you can help. Text, images, buttons, and affiliate links should all be placed to make it clear to potential leads where they need to go to reach your partner broker.
Don’t put too much on the landing page, even if you think it’s important. It could push the visitor away. Remember that a potential lead is one click away from signing up once they are on the landing page. Please don’t link to a review site or social media page that will send them in the wrong direction.
Read Also: 7 Best SEO Auditing Tools To Improve Website Optimization
Imaginative Images
Images go straight to the emotional parts of our brain. People are likely to click on a button or an affiliate link when they see an image that moves or inspires them. This is why you should be careful about the images you use on your landing page. This means not taking shortcuts and not using stock photos. Find a picture that will speak to the people you want to reach.
As a Forex affiliate marketer, you may go to other sites and see many stock photos of piles of money or people in suits who look too happy. Like you should avoid fluff and cliches in writing, you should also avoid these images.
Take some time to see how your marketing personas react to different images. What financial services-related pictures do people like and share the post on social media? What kinds of visual content have worked in the past?
Think about pictures that make you feel something. Instead of the usual piggy banks and pictures of people who look like they work in the field, you could use original pictures and colors that show security, peace of mind, wealth, or whatever your potential leads are looking for.
A Strong Call to Action
The call to action is the page’s main feature, and the goal is to get visitors to click on the button or link that will take them to your broker partner.
So, the call to action should stand out and be prominent on the landing page. This means that the font and color should be bigger and different from the rest of the page so that the eye is immediately drawn to the target.
Look at every part of your affiliate marketing landing page and ask, “How does this lead the visitor directly to the call to action?” This can be done by using psychological and emotional elements in the text and images, directly appealing to the person’s self-interest, and pointing out the benefits of acting. Remove anything from the landing page that takes attention away from the call to action.
Add a sentence close to the call to action that gives a reason to do it. For example, “Register Now, and we’ll show you how to use the new trading app!” People will be more likely to sign up if they see this exciting bonus of learning how to use another trading tool. This is because it is something valuable that is offered for free. And if you’re working with a dedicated brokerage like AvaPartner,
Increase the speed of loading
You can change your affiliate marketing landing page’s text, images, and layout, but if it takes too long to load, people will give up and go elsewhere. People sign up for things online, but if a page takes too long to load, they give up and don’t bother to try again.
How much does speed matter? According to a Financial Times survey, it can make or break your affiliate marketing success. The survey found that even a small delay in loading a page changes how visitors use a site.
- The number of articles a visitor read dropped by 4.9% for every second of delay.
- This amount was 7.9 percent less with a 3-second delay.
- One out of every five shoppers gives up on their carts because they take too long to load.
Check your landing page to see how quickly it loads. Check how good your hosting is and think about where it is. Choose a server close to where many of your potential leads are. For example, choose a server in the UK or continental Europe if your partner broker focuses on CFD affiliates, which is popular with traders in Europe.
Also, don’t use many high-resolution images at once since that can make the page take longer to load. Use a Content Delivery Network, or CDS, to speed up the loading of pictures and other elements on your landing page.
Increase Conversions by Optimizing Your Landing Pages!
Even if you have more unique visitors, that might not help your bottom line. The goal is to get more people to buy something. Your broker partner will find new clients, and you will only get commissions if people sign up for the service.
When a visitor is on your landing page, you have them by the scruff of the neck. Don’t let go under any circumstances, but make sure they sign up as the last step. All the other marketing you do will be for nothing if you don’t.
You can reach your marketing goals by simplifying and focusing on the content of your landing pages, putting keywords and images in the right places, and putting the most attention on your call-to-action affiliate links and buttons by making your landing page easier to use and speed up the time it takes to load.
