*This post may contain affiliate links. Which means I could make a commission at no extra cost to you should you click through and make a purchase
Affiliate Mistakes: Everyone needs to start somewhere with their online business, and becoming an affiliate marketer is one of the best ways to do so. But if you want to be successful, you need to avoid mistakes that cost a lot. So, I’ve thought back on my time working online. I hope that if you learn from my mistakes and don’t make the same mistakes I did at the beginning of my career, you’ll be well on your way to joining the millionaires club.
You might be thinking about making your product, which is great and a “MUST” in the medium to long term, but not right now in your online career. Creating a product takes a lot of time and money, and then you have to sell it to many people. So, why not start by finding a well-made product made by someone with a high level of integrity and a good online reputation? You can save a lot of time, money, stress, heartache, and emotional wear and tear.
Affiliate marketing is simply selling someone else’s product or service in exchange for a cut of each sale. If you follow my advice and avoid The 7 Most Costly Mistakes Made in Affiliate Marketing, you will make the most money and enjoy life.
Not every product is made the same. And that can and should work in your favor since you obviously won’t choose a bad product to sell. But you will need to do your own “due diligence” on the products you want to sell. I know there are a lot of other affiliate platforms, but don’t forget, Affiliate Mistakes Don’t choose a bad thing to sell.
Many people have told me that it’s hard to get products approved on the platforms above. First, the vendors have a good name that they don’t want affiliates to hurt. Yes, they can all tell you about affiliates who get approved but then buy the product with a stolen credit card, buy it under a different name, ask for their money back, send “bot clicks,” etc.
Many times, all you need is a simple referral from a well-known marketer to get things going. Reach out, be honest, and clarify that you’re fine with sales with delayed payments and that you’ll send their offer to a bridge page. Interested people with a bridge page will only click on the sales page. It’s a great way to get rid of people who “kick the tires.”
You might want to choose something from Clickbank. Why? Because you don’t have to get permission first, you have to be very careful about what you sell. Choose a product or service not just based on how much money it pays but also on how appealing it is and how much weight it carries.
As an affiliate marketer, your goal is to make money from other people’s hard work and money spent on copywriters, product development, and software. If you choose a product that doesn’t make the most of these benefits, you will likely get much less. If it’s done cheaply, you’ll pay for it later.
Take, for example, the rate of conversion. Not every person who makes a product hires a good copywriter. Many of them make their copy. Many also don’t have the backups and systems to keep track of all the sales activity, email clicks, and, most importantly, sales. As a result, the sales page doesn’t look professional, the copy is full of mistakes, and conversions are bad.
Before you start selling a product or service, you should read the sales page carefully and compare it to other pages. Do you feel like you’re being pushed, urged, persuaded, etc., to buy? Did the graphics and layout help you understand what the sales copy was trying to say, or did they distract or confuse you? Did the cops fail to catch your attention? These can lead to dangerous and expensive Affiliate mistakes, both for the vendor and you. You can’t help the seller right now, but you can skip their product and choose the much better one.
Having an email list makes it even more important to avoid these affiliate mistakes. All it takes is one wrong product promotion with a lot of hype, and you’ll probably get a lot of complaints and people unsubscribing from your list. You’ve been told not to do this, so please don’t.
Even though you might be tempted to tell people about the next “Internet Secret,” don’t just believe anything. In the past, many marketers have regretted promoting a product that promised them thousands of dollars by the end of the month with no product, no list, and no work needed because someone else would do it all for them. Don’t be one of the people who sell these things.
The more people avoid them, the more marketers who act with honesty and morality will stand out. So, make sure you carefully check anything before telling your list about it.
Also, don’t jump on the affiliate product bandwagon when there are big sales. Instead, wait until the excitement dies down and give a thorough review (product review videos are excellent).
Over time, this will help you sell more, and people will think of you as someone honest about their worth. I’m sure you’ve learned that you should never promote products that make outrageous or outright false claims, like “Buy this, and you’ll make $500 by the end of the month.” Carl Sagan once said, “Strange cases need strange evidence.” In many cases, the evidence will be, at best, very weak, but they will make the craziest claims. Don’t try to sell them because if you do, you’ll become linked to them over time, which is even worse.
You will be marketing to the people on your email list, but they can only look at so many things at once, so pick the ones that will give you the best return. This might seem like a no-brainer, but you’re leaving a lot of money on the table if you sell something that only pays 25%. You might be able to find a similar product that gives you a 50% or 75% commission.
Always, always, always try to get leads. Yes, everything is on the list. Instead of trying to build your list with pay-per-click (PPC), search engine optimization (SEO) (too slow), and other methods and then sending traffic to your affiliate link, you should try to get visitors to sign up for your list when they visit your site. “Lead Magnets” are a great way to do this. This is the idea of giving someone a great free offer in exchange for their email address, and it’s even better if they agree to get emails from you.
Quizzes, contests, and surveys are also great ways to get people to pay attention. Refer a friend and share on Facebook to get more chances to win. I’m sure you understand. Build a relationship with your list, and always remember that you are there to help them, not the other way around. Find out what’s bothering them and where their problems and roadblocks are. Then do something to help them. If you follow this rule, your list will grow, and you will have people ready to buy.
...has worked in the web design and development world with major platforms since 1999 and the good old days of MS Frontpage and static HTML. For more than two decades, he has been addressing the web building and content management needs of leading online businesses and companies with a focus on providing the right tool for the right client. In his spare time, he enjoys random adventures with his kiddo and making people smile.