4 Best Email Marketing Software For Nonprofits and Charities




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If you are looking for best email marketing software for nonprofits and charities that is affordable and suitable, then you have come to the right place. In this article, we have reviewed five top-rated softwares for nonprofits, ranging from Dotdigital to ActiveCampaign and GetResponse. Get started with one of these programs for a low monthly fee and see if it meets your needs.

Best Email Marketing Software For Nonprofits and Charities


If you’re a small nonprofit or charity that’s unsure of how to get started with email marketing, Emma is a great tool for you. Its monthly plans start at $20 per month and are perfect for small nonprofits that want to send out a professional-looking email campaign. However, you won’t get all the advanced features of the more expensive plans, like autoresponders. However, Emma offers a 20 percent discount if you prepay for six months or twelve months. Choosing this email marketing software for your nonprofit organization means you’ll be able to customize the user experience to suit your needs. Features like segmentation and list segmentation allow you to define specific audiences.

It is easy to use, even for a novice. This email marketing software includes a drag-and-drop editor, a landing page, and form builders. All of these features are essential for a nonprofit’s email marketing efforts. Additionally, the company offers a 20% nonprofit discount on its paid plans. Mailchimp’s pricing is based on the number of subscribers and is available at two levels: free and paid. The free plan costs $8 per month, and the paid plan is $24 per thousand subscribers.

While many nonprofits may feel that the cost of email marketing software is prohibitive, it can be a necessary part of the overall operation of the organization. Email marketing software is an essential tool for nonprofit organizations, because it automates many manual tasks and allows you to focus on other important aspects of the organization. A nonprofit’s budget is always a concern. That’s why many email marketing tools offer a free trial or a free plan. Make sure to test a few before choosing one.

Dotdigital can help your nonprofit or charity launch an email marketing campaign and expand your audience. Its omnichannel marketing automation platform allows 80,000 marketers in 150 countries to send emails and SMS messages and automate their campaigns across every channel. The software is affordable and easy to use, and you can use it for free if you have a small nonprofit or charity. The platform also offers additional services, such as training and campaign management. If you’re not sure which one to use, consider signing up for a 14-day free trial.


If you’re looking for email marketing software for nonprofits or charities, Moosend may be right for you. The software was founded in 2011 and has quickly made a name for itself among email marketing automation solutions. The company has also been recognized by G2, a reputable review site. To learn more about Moosend, read this article. This article is a brief overview of the pros and cons of this email marketing software.

While Moosend is not as feature-rich as other email marketing solutions, it’s easy to get started. Its drag-and-drop email builder makes it simple to customize emails for every subscriber. The software also has a built-in signup form and fundraising page that allows you to manage events. Moosend also has a robust platform for nonprofits and charities, with outreach campaigns and automated marketing workflows.

Moosend’s powerful email design platform offers the ability to create powerful email campaigns, build landing pages, and integrate them with other systems. Moosend is also capable of segmenting subscribers based on engagement metrics, email activity, and abandoned carts. It also offers great customer support, but it’s not available via telephone. The customer reviews for Moosend indicate a high level of satisfaction. The only negative remarks are related to minor improvements, such as making the email editor more user-friendly.

Moosend is also a great option for smaller nonprofits and charities. Unlike Mailchimp, Moosend offers an affordable, modern interface. It is a little bit cheaper than Mailchimp, but it has some great features. Ultimately, the best choice for your nonprofit organization will depend on your budget and the needs of your organization. So take your time and decide which option works best for your organization.

The advanced segmentation options available in MailChimp are an important factor in achieving success with email marketing for nonprofits and charities. Its lookalike audience finder combs CRM data and network for information that will help you reach the right audience. Moosend’s A/B split campaign lets you test different email designs to determine which emails perform better. If your customers are happy with the results, they’ll share the information with others.


ActiveCampaign’s all-in-one marketing suite provides nonprofits with multiple channels in one. It includes features for email and SMS campaigns, triggered by a user’s behavior, to encourage donations at the right interval. ActiveCampaign makes it easy to send engaging content to subscribers and manage multiple email lists, including automated donor lists. Its automated workflows allow nonprofits to customize every part of the customer lifecycle.

ActiveCampaign’s advanced automation features allow users to automate tasks to send emails based on pre-defined criteria. This makes it possible to send out emails without the need for manual intervention. You can also set up emails to be sent only to your website’s visitors when they visit a particular page or perform a certain action. The feature-rich software also lets you track the performance of your campaigns and track your leads’ interactions with them.

A key benefit of ActiveCampaign is its automated features, which free up your time and ensure that your campaigns reach your targeted audience. Automation allows you to create beautiful, customized emails and nurture leads into sales. ActiveCampaign also offers email support, live chat, and knowledge bases to answer your questions. Ultimately, the software is a great choice for nonprofits and charities that need email marketing software for their campaigns.

ActiveCampaign offers a 14-day free trial, with no setup fees. Plans range from $9 a month to $229 a month. The pricing varies, but depending on your business needs, ActiveCampaign makes it easy to set up and monitor campaigns. It also helps you track your marketing campaigns and create more distinctive marketing strategies. ActiveCampaign is one of the best email marketing software for nonprofits and charities and is an excellent option.

Email marketing software is vital to a nonprofit’s success. Getting email addresses of interested donors is crucial for nonprofits to raise funds. With an email marketing service, nonprofits can promote fundraising events, engage donors, and increase donations. ActiveCampaign allows nonprofits to easily collect and manage donor information. It also maintains a central database of every interaction between the organization and its donors.


Nonprofits and charities who use GetResponse email marketing software have several advantages. The software combines several marketing tools in one. It amplifies your sales strategy, content creation, and website traffic. GetResponse has email marketing capabilities, landing page optimization tools, customizable email templates, and analytics tracking. To start using GetResponse, you can take advantage of a 50% discount. To save even more money, you can place their logo on your website.

Getting started with GetResponse is free, but you must pay for the features that you use. For example, a nonprofit can set up a free trial, and later upgrade to a paid plan after a certain number of emails have been sent. A paid plan allows you to send unlimited emails without limitations. You can also customize your email template using its gallery of templates, including a design collage and specialty signatures.

MailChimp’s free plan can get nonprofits and charities started. The free plan limits you to 2000 subscribers, but it offers a drag-and-drop editor, mobile preview, and other useful features. Benchmark, on the other hand, offers great support and a vast library of resources. Besides the email editor, it also has webinars, eBooks, and videos.

Benchmark is another popular option, but it’s not free. Benchmark offers a free trial, but a free plan comes with limited features. It’s perfect for charities using a more straightforward strategy, such as sending monthly updates and non-personalized offers. However, Benchmark’s free trial plan does not offer a feature set to onboard segments of donors. It also offers a free forever plan, with twenty templates and the option to create unlimited surveys and polls.

For nonprofits and charities, the best email marketing software includes advanced automation and list segmentation. It has a free plan that helps nonprofits track their campaigns and manage donor lists, and it offers a free webinar. Mailchimp also offers an option for a free trial, which is comparable to the higher-tier EMS plans from Active Campaign and Constant Contact. This free plan allows nonprofits to get started with email marketing for free and then upgrade to a paid plan if they decide to upgrade.


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