There are a billion things to think about (we’re exaggerating, but you get the point). Even if you’re an SEO expert or just starting, you’ve or will make mistakes that hurt your site’s ranking. There are many reasons to learn how to do SEO the right way. When you do something wrong, you’ll be able to fix things faster before they do too much damage. Some mistakes are made even by people who aren’t experts. Here are some of them and how to fix them.
Content Quality Isn’t Being Considered
Most websites think that more content leads to more exposure, but this isn’t always the case. This is correct. On the other hand, SEO experts often make the mistake of writing many blog posts with 300-500 words in the hope that more pages for Google to index means better rankings. In this case, your SEO isn’t being honest with you. Content length is important.
Google’s goal is for its users to get the best results possible. In this case, a short article with 300-400 words will lose out to one with 1500 words. This is because articles with more than 1500 words are more likely to have more information about the subject than your 300-word piece. So, even if you write ten articles with 300 words each, you won’t get much SEO value from them.
Another mistake that many SEOs make is not paying attention to old content. If you write new articles every week and your team meets its content goal, that’s good news for you and your team. It creates a sense of looking at the past as long as new things emerge. Wrong. The SEO value of old content isn’t likely to be the same as that of newer content, so it might not be worth much.
This is because the popularity of certain words has changed. Your old articles may have keywords that aren’t being searched for as much as they used to be. This would be a dishonor because older pages usually have more page authority than newer ones, but the lack of optimized content is not true.
How to Make it Better
The length of new articles can be changed very quickly, and it doesn’t take very long. There are many ways you could change the subject you are writing about to add content or go into more detail. The problem comes up with older articles that you already have on your site. While it may seem like a bad idea to get rid of the articles, it is better for your website’s ranking if you can write a few 300-word articles about the same thing.
For example, suppose your site has separate articles about SEO on-site optimization and off-site optimization. You could edit and put them together under the same topic, so the total number of words grows as the total number of words grows. However, it should be said that this doesn’t work in every case. If your site has a lot of traffic, write a few short articles (especially if they work well independently).
Many people think that SEO is done when you improve the on-page and off-page parts. There’s no point in SEO if you don’t know what you’re going to get. As an SEO, your goal isn’t just to make your website’s page better but also to reach your goals, improving your website’s ranking or making your site more popular. Content and social media are often part of this, too. It will be important for SEO teams to bring together all of the different elements in digital marketing to work together in a good way for everyone.
How can I solve it?
Make sure there is a ladder system already in place. In this system, the content you make for your company must be pushed up almost right away by using SEO and social media to get it seen. When you tweet and post about the article’s release, do so at the right time for the best results.
As a bonus, you could use social media influencers to reach independently to people you can’t reach. It’s common for these guys to have a lot of fans who are very loyal to them and for them to be experts in their fields. If you reach out to them, they could help you get more exposure.
Do not make sure your site is ready for local searches
You should live near your friends and family for many reasons instead of moving far away. Pigeon, Possum, and Hawk updates show us that Google is giving more and more attention to local search. This means that we should pay more attention to local searches. People who own a smartphone use a search engine at least once a day, so this isn’t a surprise. That’s bad SEO because you should make your site more local-friendly. If your site doesn’t get enough attention, it also misses out on a chance to improve the content in many different ways.
How can I solve it?
Search Engine Land has a great checklist that helps make your content searchable for people in your area.
- Add your business to Google my Business.
- People who use sites like Yelp and Google Reviews should write reviews of your business there.
- To write for an SEO company, use “SEO firms in New York” in your content.
Ignoring the Growing Power of Voice Searches
It is important to look at what is going on with SEO and think about what will happen next. As history has shown us, Google likes to surprise us with new things that could change our plans. There have been more people using mobile phones and, as a result, the number of people who use voice searches has also gone up.
Artificial assistants like Siri, Cortana, and Alexa use their unlimited access to the internet and sassy wit to make people want to listen to them, like when they tell jokes. When you work as an SEO, you need to think about and change how voice searches will affect keywords and where your site is.
How can I fix it?
In the words of Search Engine Land, these are the changes that should be made to be able to search for things with voice.
- It’s more important to use long-tail keywords because people who use voice searches will speak more naturally. For that reason, long-tail keywords should be used more often now.
- When people use AI, personal assistants, they ask questions like, “Hey, Alexa, where can I get Chinese food near me?” It is important to think about this when getting good rankings for a certain word.
- Make sure you leave room for people to mispronounce words. People all over the world say words in different ways. Make sure you think about this when you rank words.