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Email Marketing is a form of marketing via emails. Emails can be sent to a group, and these emails usually consist of advertisements. Also known as web-based email, internet-based email, or electronic mail, email marketing uses promotional strategies by sending ads through emails to the target audience.
Email Marketing starts with your company’s email list. You may have built the email list at your website, or you may have purchased an opt-in email list (where individuals or companies gave permission to send emails). The next step is to create what comes after the opt-in process; what will make people begin taking action and what will influence them to purchase what you are selling.
It’s critical that you have an email list before you start sending people to one of your landing pages. The reason for this is that the “sending” component of what we’re doing should be done in a non-spamming manner. If you are just blasting people with random messages about offers then they will either mark you as spam or completely ignore what you send them together. This is why it’s very important that these emails come from a list and not just something like: info@companyXbrandZ.com (where Z and X could be anything). This email address obviously isn’t what you want to use.
There are different ways you can gather an email list, including:
– asking your loyal customers if they would like to be on your email list for exclusive deals or discounts (if they give permission)
– purchasing an opt-in email list (where individuals or companies gave permission to send emails)
– putting a signup box at the end of blog posts to build lists organically (this is what we do and it’s free and easy!)
Once you have that list then what comes after opt-in is up to your creativity. You need to think about how engaging with the kinds of people who would sign up for your email list will make them feel about what you’re offering and what they do as a result. For example, if you offer web design services then what kind of emails would those who signed up expect to receive from you?
– They may expect weekly or monthly updates on what’s new in the industry with concerns related to website design and what they can do to adapt their own business accordingly.
– Emails that give tips and tricks on how to increase conversions and/or improve user experience
– Offers for discounts on different types of products they may need – what is your customer base most interested in?
These are just examples – it’s important to think about what makes sense for your brand and what type of people would be most interested in what you’re offering.
Once you have what kind of email you want to send out then it’s time to get something that can handle what needs to be done.
There are three options available for this:
– VPS Troubleshooting (virtual private server) with email server management capabilities. This type of solution can manage how outbound emails are sent (via SMTP), how the incoming emails make it to users’ inboxes, prevent spam, provide reports on how many emails were opened/link clicks/etc., and more.
– Hosted Email Marketing Solution that has everything you need to start sending campaigns with analytics on how each email performed (opens, link clicks, etc.) as well as how often people unsubscribed or complained about your email marketing.
– On your website – another option is to build a plugin that operates from inside WordPress where all it requires is a list to send.
ConvertKit is email marketing software for bloggers and online business owners. It builds email lists, manages email sequences, creates automation workflows, sends beautiful email newsletters, and more.
– This service has a 30-day free trial that you can take advantage of without providing payment information.
– The monthly plan starts at $29/month.
MailChimp allows users to access over 600+ email templates designed by professional designers from all over the world. In addition to this, email templates are constantly being added by the MailChimp team. They have a library of email templates that cover a wide range of uses – from simple order confirmations to product launches! The templates include HTML and text versions so users can use whichever email version they want.
– There is a free account option that allows you to send up to 12000 emails per month. The paid plans start at $10/month for email campaigns with up to 2,000 email contacts.
Campaign Monitor helps small businesses create email marketing campaigns that look great on every device. Using drag & drop email campaign builder, designers can customize email templates quickly and easily find high converting email designs. Campaign Monitor has over 100+ professional email templates users can choose from. They are updated often too! All of their email templates are responsive meaning they look great no matter what screen size they are viewed on.
– There is also a 14-day trial available. It offers monthly pricing starting at $25/month.
Infusionsoft is email marketing software for small businesses that want to grow their revenue. Infusionsoft helps users automate email marketing, sales and services, customer relationship management (CRM), and more. This email software provides a mobile app that makes emailing from your smartphone or tablet easier than ever! They have a huge library of email templates that range from event-based emails to purchase confirmations. In addition to this, they also offer an email design service where you can choose from custom designs built by them or build your own template with their Email Wizard.
– There is a free 30-day trial available. Their monthly plan starts at $199/month which gives access to everything
...has worked in the web design and development world with major platforms since 1999 and the good old days of MS Frontpage and static HTML. For more than two decades, he has been addressing the web building and content management needs of leading online businesses and companies with a focus on providing the right tool for the right client. In his spare time, he enjoys random adventures with his kiddo and making people smile.