*This post may contain affiliate links. Which means I could make a commission at no extra cost to you should you click through and make a purchase
Keyword research is an important part of affiliate marketing because it helps your audience find your content when they need it most. If you put all of your time and energy into affiliate marketing, website building, blogging, and promotion, you won’t get your desired results. Keyword research makes sure you’re visible. As you write content and promote it on social media, you’re setting yourself up to reach the people you want to reach. This is how you do it.
Before you do keyword research for affiliate marketing, you’ll need to figure out your niche. To become an expert on a certain product type, you’ll want to stick with one type of niche and focus on it. This way, you can become a person people can trust to tell them about products in that niche.
Once you’ve found a product that fits your niche and has deals in place with companies that want to work with affiliate marketers, you’re ready to start looking for keywords. Niche will help you determine what types of people will be interested in your product, what age groups to target, what interests to include, and more.
This is an important first step. It’s important to think about parents first when doing keyword research for your affiliate marketing. For example, if you want to promote a baby car seat, you’ll want to think about parents first. There are many different types of products to research and many different types of people to cater to if your affiliate marketing niche is women’s fashion products, like shoes.
As an affiliate marketer, one of the most important things you can do is brainstorm on paper. The right training can help you start your manual brainstorming session if you get stuck in your head. You can start with the basics and work your way up from there. You can use the car seat example to think about what you would look for and how you would search for information on them online.
Other people will likely use these general search terms to find the same information. So use them in your content to make sure it will be found by people looking for that information and the products you recommend.
Take your list of general search terms and use them as seeds to develop more specific keywords that branch off them. Amazon.com, for example, is a great place to start looking for words and phrases that come up a lot when people search for what you’re looking for. You can then look through the reviews and descriptions to see what other words and phrases people use when searching for what you’re looking for.
Using the car seat example, you might see words like “comfortable,” “easy to install,” or “lightweight,” and you can add these words to your list of already-thought-of keywords to draw in people who want certain aspects of the products they want. This type of research will support you in determining which parts of your niche product, whatever that product is, people like and put above other products in the same field.
Seed-type keywords are also good to look for in other places, like forums related to your niche products or your target audience or question and answer websites related to your chosen product category. These will show you what makes people talk about your product and what they want to know most.
You can utilize this information to create your website and content visible to people looking for answers. If you join affiliate marketing groups, you can meet other affiliate marketers and share your sources and any information you have found.
The sources you utilize to find your keyword seeds should be kept and researched. There are many things that people like, like affiliate marketing styles or keywords that change over time, so it’s important to stay up to date with your sources. This way, you can stay on top of what people want and how they can find you both right now and in the future. Successful affiliate marketing is a job that you have to keep up with, and keeping up with your keywords helps you keep that momentum going.
When you do keyword research for affiliate marketing, you should also think about what you want to achieve. Instead of just talking about your niche products and answering audience questions, include simple suggestions and words that show that people want to buy them. If a person is looking for information about a car seat but doesn’t want to buy one, their keyword search terms would show that. This is truly another method around as well.
Instead of just talking about the product, use keywords and phrases that encourage or suggest that readers buy the product, and have your affiliate link ready and linked to the keywords to send them to your suggested choice. You can use the example of a car seat to show how you should think about your keywords for affiliate marketing. For example, you should think about “best car seats to buy” instead of just “best car seats.”
We also want to get rid of the very competitive keywords because they don’t give us that edge we want. We have a long list of possible keywords. The goal is for your website to be more visible than any other, and these highly competitive keywords won’t be the ones that make your site more visible than the rest of the ones.
You’ll want to be more specific and say “best car seat for my sports car,” not “best car seat.” For affiliate marketing, the best way to find the right keywords and do the best keyword research is to use the right words and do the best keyword research.
...has worked in the web design and development world with major platforms since 1999 and the good old days of MS Frontpage and static HTML. For more than two decades, he has been addressing the web building and content management needs of leading online businesses and companies with a focus on providing the right tool for the right client. In his spare time, he enjoys random adventures with his kiddo and making people smile.