Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is what you need if your goal is to be the number one result on Google when people search for whatever it is that you offer. Search engines like Google reward companies that provide relevant results to their users. Search Engine Optimization is the art of making your content web-friendly. Search engines have to crawl websites that you want to optimize before they can be considered search engine friendly, and this takes time. On a Search Engine Optimization campaign there are three key components:

• Keyword Research
• Link Building
• Content Creation

Keyword Research:

Keyword research helps determine what the user is looking for and what keywords they are using to find that search result. Search engines like Google use this information to determine how relevant your content is, so the more accurate your keyword research, the better Search Engine Optimization results you’ll receive.

Link Building:

Link building helps Search Engines crawl your website quickly and efficiently allowing them to index it sooner. Search engines like Google use links on other websites to determine how relevant and reliable your content is. Links from reputable sites help improve Search Engine Optimization rankings while links from unreputable sites hurt Search Engine Optimization rankings.

Content Creation:

Content creation helps Search Engines understand what you are trying to say and provides a user experience that is easy and pleasant for them to navigate. Search engines like Google give priority to pages with more text, so adding lots of rich content will improve Search Engine Optimization results.

If you want the best Search Engine Optimization results, make sure you incorporate each one of these components into your website design/development process.