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All too often, people neglect their website design because it’s not as exciting as talking about product features and benefits. However, a good website design is just as important as any published material or marketing campaign. It is part of your brand and helps to communicate with your customers in the best possible way.
We know that you’re probably itching to get to the website design specifics. So, below are a few website design tips to follow when designing your website.
For website design, there is no need to reinvent the wheel. Your website should be easy to use and navigate for your customers. If you’re constantly adding new pages or blogs posts, then you should consider condensing into one page that allows users to easily find what they want when they want it.
When website design planning, you should always take into account how your website will be indexed by search engines so that your customers can easily find what they are looking for. You need clear product descriptions and images. This will ensure that search engines have no trouble indexing your website so people can find what they’re looking for.
Most website design plans should accommodate smartphone and tablet users because website designs that are not mobile-friendly can be difficult to view on the small screen of a phone or tablet device. According to Google’s website statistics, roughly 51% of people use their smartphone to look up information when they are in the market to buy something. If your website design isn’t mobile-friendly, then you miss out on this audience.
Remember that website design is successful when it conveys what you’re trying to communicate in an attractive way. Don’t forget about the aesthetic side of website design. Your website is a reflection of your brand and it should be consistent throughout all the materials you use to market the business.
In website design planning, you also need to think about website copy that is more than just filler text for each page. Webpage content needs to engage website design visitors and encourage them to take the next step with you.
You need clear product descriptions and images on your website so that search engines have no trouble indexing your website and people can find what they’re looking for.
There’s a website design tool out there for just about any budget and skill level, including free website building options like Squarespace and Wix as well as website design programs like Adobe Dreamweaver and Microsoft Publisher. There are so many website design programs out there that will help you create your website quickly and easily, so use the website design tools to your advantage.
...has worked in the web design and development world with major platforms since 1999 and the good old days of MS Frontpage and static HTML. For more than two decades, he has been addressing the web building and content management needs of leading online businesses and companies with a focus on providing the right tool for the right client. In his spare time, he enjoys random adventures with his kiddo and making people smile.