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Email marketing automation is changing the face of email marketing. The main reason for this is that it helps people cut down on time and get more effective results. This makes it a popular product among small businesses as well as large companies.
You have heard much about email marketing automation, but you may not know what it is. However, an email marketing automation service is an excellent tool to help you grow your business. You will be able to lower the amount of workload you have whereas allowing them to guarantee better results in return.
Email marketing automation is a tool that helps you to automate your email marketing campaigns.
Imagine this. You spend a lot of time and energy creating an email campaign that’s going to be really effective. Maybe it’s an announcement of a new product, or maybe it’s something seasonal like a holiday sale.
You work hard on making sure it’s going to connect with your audience, and then you wait for the excitement to start rolling in. But… nothing happens. No one replies, no one opens the email, no one buys anything.
Well, there are a lot of different possible explanations, but at least one of those could be that, while the message was great, it wasn’t timely enough. You sent the message too soon, or too late—and if you could have just timed it better from the start, you might have gotten a much better response.
That’s where email marketing automation comes in: It helps you to send your emails at just the right moment to get the best possible results!
You can even set up triggers based on what your users do. One of the best email automation examples is if someone abandons their shopping cart online, an email will remind them of what they left behind and encourage them to come back and finish their purchase.
Now, imagine how much time and money this will save you! No more hiring interns or employees to spend hours every day manually sending out your emails.
If you want all of the goodness of email automation then you could sign up for Mailchimp which is one of the best email marketing automation tools out there. You could see how your email campaigns are performing with the help of various tools like custom reports, CTR monitoring, and email tracking.
The first step in email marketing automation is setting up triggers. These are things that happen that cause other things to happen. For example, if you get a new customer, you may want them to receive an email welcoming them and letting them know how to get started with your product. Or, if a customer makes a purchase but doesn’t leave a review for that product, you may want a follow-up email asking for feedback on what they thought about it.
Each of these scenarios can be set up as triggers so that when they occur, an action is taken, such as sending the customer an email.
The second step is creating the workflow itself. An easy way to do this is by using an automation tool like Mailchimp. With Mailchimp, you can create customized workflows that include as many or as few steps as you need. You can even create branching paths—if one thing happens, it sends one email; if something else happens, it sends another email.
You should not setup triggers that you know will not work with your users. Be realistic! For instance, if you know that your users will not click on a certain link, do not create a trigger based on that link being clicked. There is no point whatsoever in setting up your system so that it sends out emails based on actions that will never happen!
Once you get comfortable with setting up basic triggers, you will want to begin exploring more complicated options for enhancing your email campaigns—like setting up multiple triggers in one campaign to let users opt-in and opt-out of different lists based on their interests.
There are many benefits of email marketing automation. Let’s know a few of them.
If you’re looking for better ways to engage with your users, email marketing automation can help you. With email marketing automation, you get a wide range of tools that can be used to create segmented user data that are automatically updated. This means that users who are interested in your product or service will only receive the emails and promotions that are relevant to them.
You’ll also be able to send out personalized messages based on their location, gender, and other demographic data.
Automated emails have opened up an entirely new world for email marketers. These emails are no longer confined to one-size-fits-all campaigns. Instead, marketers can now create personalized, targeted emails designed to engage with their customers in a much more effective way. The results? More exposure for your brand, increased traffic and sales, and better relationships with your customers.
Email marketing automation enables you to maximize the impact of your emails at a fraction of the cost of manual campaigns, by setting up a series of triggered emails that are sent out automatically based on specific criteria.
Automated emails can be set up for any number of triggers. Automation also helps you make better decisions when it comes to pricing and marketing strategies. You’ll be able to see which campaigns are performing better than others so that you can focus on them more in order to make more money.
Automation allows you to manage multiple campaigns at the same time without having to worry about the results because it will automatically send out emails based on the data gathered from previous campaigns. This means that you won’t have any problems when it comes down to measuring success rates or making adjustments for future campaigns.
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Marketers can have a lot of fun using email marketing automation. It can cut down their workload, reduce the amount of time they spend dealing with tedious tasks, and save them money on third-party software or other upgrades.
From creating leads to nurturing them through a predesigned series of emails to sending out prewritten newsletters to a mailing list, email marketing automation can be used in a variety of ways for nearly every kind of business you can imagine.
...has worked in the web design and development world with major platforms since 1999 and the good old days of MS Frontpage and static HTML. For more than two decades, he has been addressing the web building and content management needs of leading online businesses and companies with a focus on providing the right tool for the right client. In his spare time, he enjoys random adventures with his kiddo and making people smile.