*This post may contain affiliate links. Which means I could make a commission at no extra cost to you should you click through and make a purchase
Local SEO practices are quite different from SEO techniques. Name, Address, and Phone are what NAP stands for. NAP gives customers important information that helps them find a business in their area. Google uses NAP as a major and direct ranking factor when determining where a website ranks for local search terms. If you’re new to Local SEO and want to know more about NAP, this article has everything you need to know.
NAP Consistency sounds hard, but it isn’t. It is easier for you to do the same thing on your business website. NAP Consistency means that the most important information about your business, like its Name, Address, and Phone Number, should be the same everywhere. NAP is important because it helps websites rank quickly and gain authority in your local business niche.
Name, address, and phone number are the most important ranking factors for Local SEO. They help customers find you with just a few clicks. The NAP is the same on all websites, including Google My Business, which helps people find the website.
Users found the same accurate information on Google My Business, FaceBook Page, and other local directory pages. And this raises the number of people who know about your business.
If your website is new and has all the correct information, there is a better chance that it will show up in local Google search results. It’s only possible because the information on the web is accurate.
Moz says that NAP consistency is one of the most important ranking factors. It makes your business stand out from the other businesses in your area and brings in more potential customers.
Along with the on and off-page activities, having accurate information in your Google My Business profile can greatly help your business. Search engines like Google get this information and store it to help people visiting the area.
When information is correct on all platforms, it builds trust among people who might buy from you. And it’s easy for them to go to your business (store) and talk to you over the phone. It helps you turn your leads into sales in a better way. Before going to a business, almost every customer first checks the NAP information and then looks at other information.
If your information is correct, they will likely go to your business and buy something. Think with Google says that 76% of people who look for something nearby on their phones go to a store within a day. This business can get a lot of benefits and make more possible leads.
It’s very important to ensure that your company’s NAP information works well with your SEO strategy. Here are the stages you require to bring:
We’ve already talked about how important NAP is for local SEO. But there are a few smaller details to look over before moving forward. The following details may seem like too much, but they greatly impact how Google ranks your site.
When doing official business online, you should always use the full name of your company as it is on record. For example, if your law firm is called John Smith’s Injury Claims Attorney, you shouldn’t write John Smith’s Personal Injury Lawyer in your NAP. It’s the same thing, but you must be consistent if you want to use NAP for local SEO in the best way.
When writing down physical addresses, everyone uses different abbreviations and notes. You might write street, but your husband might write St. Your NAP depends greatly on these small differences. On every site, the physical address should be the same.
It’s not hard to make your NAP online. It’s easy and only takes a few steps and some common sense:
For local SEO, it is so important to have a correct NAP. It will hurt your bottom line if you do most of your optimization for search engines but don’t get NAP right. Taking all of these steps is, of course, a lot of work. What if you will not have time to do all of this with your NAP? Don’t be afraid.
A professional digital marketing business will be pleased to gather all your online NAPs and ensure they are correct. They can also put your NAP in the most popular internet directories and watch how it shows on social media.